

Benchmarking studies are an important benefit that trade associations and other industry organizations can offer your affiliates. These studies can be a vital business management resource for the growth-minded firm, enabling executives to better understand what lies behind the performance trends in their businesses.
Through application of benchmarking data, firms can identify key financial areas and operating practices that are most in need of attention. The result is an enhanced ability to understand capacity, evaluate productivity, allocate resources, make hiring decisions, assess client fit, and establish appropriate pricing. Most importantly, with the right benchmarking data, firms are better positioned to set goals and orient their staff members in the right direction to achieve them.
Throughout our careers, we have successfully collaborated with a number of major industry trade groups, tailoring survey research to the benefit of their members. Our basic services include questionnaire development, data cleaning and compilation, results interpretation, prescriptive analyses, and presentations on findings. Related diagnostics tools or workshops are additional ways we have worked with clients such as you to better leverage benchmarking research across a group’s membership base.